This year’s edition brings together local influencers, content creators, and communities to support SMBs across the region. The campaign is aimed at supporting and amplifying the voices of small and medium-sized businesses (SMBs) on the platform. Meta, formerly Facebook, has teamed up for the second year with regional creative agency TBWA\RAAD to launch the #LoveLocal campaign on Facebook and Instagram during the holiday season. We managed to thrive and grow our business and turn chaos into opportunity, thanks to our solid trusted partnerships with our clients, our brave pirates who consistently produce great work and our fantastic collective culture which brings us all together as one global team, breaking all boundaries,” he added.
“We’ve had a phenomenal year, both on a collective and regional level. “We are extremely proud and honored to have contributed to this global recognition,” said Reda Raad, Group CEO of TBWA\RAAD. For example, ANZ Bank was replaced with a bigger account, National Australia Bank, and the loss of Mini was offset by the acquisition of other automotive business.Īlthough TBWA did not disclose its growth numbers due to company policy, it said that the agency witnessed double-digit year-on-year growth in 2021, Adweek reported. The agency did lose key businesses, such as TD Bank, ANZ Bank and Mini, according to Adweek, but these were offset by other business wins. The agency’s key client wins include the likes of Philips, Moderna, Behr Paint Company, Lays, DHL and Procter & Gamble Media. TBWA Worldwide CEO Troy Ruhanen said: “Being named Global Agency of the Year - again - is a tremendous honor and a testament to the 10,000-plus creative minds in our collective whose talent, perseverance and ingenuity made this recognition a reality.” He added that the editors were not only impressed with the network’s “business growth and consistently high bar for creative,” but also its “clear focus on developing strong talent and elevating a new generation of innovative leadership for the industry.” “In one of the most competitive years Adweek’s selection committee has ever seen, TBWA Worldwide was unanimously selected as 2021’s Global Agency of the Year,” said David Griner, international editor of Adweek.
That update sparked a backlash from users who switched to rival services like Telegram and Signal, an investigation by Turkey’s competition watchdog, a temporary German ban on gathering data, and a complaint by EU consumer groups.Ī six-hour outage of Facebook services last month highlighted how vital WhatsApp has become for its more than 2 billion users worldwide.ĭUBAI: TBWA Worldwide was this week named 2021 Global Agency of the Year by Adweek, the US-based publication covering the advertising and marketing industries. WhatsApp was embroiled in a separate privacy controversy earlier this year when it botched a different update to its privacy policy that raised concerns users were being forced to agree to share more of their data with Facebook. Ireland’s Data Privacy Commission is the lead privacy regulator for WhatsApp under European Union rules because its regional headquarters is in Dublin. The update doesn’t affect how data is handled, and users won’t have to agree to anything new or take any other action. The chat service said it disagreed with the decision, but it has to comply by updating its policy while it appeals. WhatsApp is taking the action after getting hit with a record 225 million euro ($267 million) fine in September from Ireland’s data privacy watchdog for violating stringent European Union data protection rules on transparency about sharing people’s data with other Facebook companies. With the update, users in Europe will see a banner notification at the top of their chat list that will take them to the new information. WhatsApp is owned by Facebook, now renamed Meta Platforms. The company said it’s also explaining in more detail how it protects data shared across borders for its global service and the legal foundations for processing the data. Starting Monday, WhatsApp’s privacy policy will be reorganized to provide more information on the data it collects and how it’s used. LONDON: WhatsApp is adding more details to its privacy policy and flagging that information for European users, after Irish regulators slapped the chat service with a record fine for breaching strict EU data privacy rules.